A campaign created for and with Safernet, where creators, VR, AR and NFTs has birthed a new era of creative exploration. ​​​​​​​
Safernet is an NGO that combats crimes on the Internet. The campaign is an initiative to raise awareness about violence in social networks. 
The #PpostsNaoPostados campaign is an invitation to reflect together on these situations and rethink our relationships and well-being on the networks.​​​​​​​
 @joaolpedrosa, @khalilhana and @thaynaraog, gave life to their own Avatars in the Metaverse to tell their insecurities and challenges through VR, AR (try effect) and NFTs​​​​​​​
This diverse range of cutting-edge technologies, including the NFTs collection at, were the perfect match to drive engagement throughout the entire customer journey.​​​​​​​​​​​​​​
Responsible for Executive Creative Direction and Metaverse First Principles.
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